HarmsWay Ink
Tattoo Small Business | Fayetteville, NC
Partnered with HarmsWay Ink to strengthen and protect a bold, personality-forward brand voice in a highly competitive creative industry. Led content strategy, short-form video creation, and social copywriting that reflected the shop’s culture while maintaining professionalism and trust. Focused on aligning the in-shop experience with the online presence so the brand felt recognizable, authentic, and consistent across platforms.
Created engaging, culture-driven content designed to spark conversation, encourage repeat engagement, and build local brand recognition. Emphasized humor, relatability, and community connection to help the shop stand out while remaining approachable to both new and returning clients.
Key outcomes:
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Strengthened and clarified brand voice in a saturated market
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Increased audience engagement and conversation
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Improved alignment between online presence and in-person brand experience
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Built stronger local brand recognition and loyalty
"Kodie has been a game-changer for our shop. She’s reliable, easy to work with, and consistently delivers the kind of content I just don’t have time to create as a busy business owner. Her knowledge of TikTok and creative strategy has directly led to major growth for us on the app. Working with her has taken a huge weight off my plate—and the results speak for themselves."
Woods Plumbing Service
Service-Based Business | Fayetteville, NC
Partnered with Woods Plumbing to develop educational, community-focused social media content that positions the brand as trusted local plumbing experts. Led content strategy, copywriting, and short-form video creation with a focus on clarity, relatability, and SEO-friendly language. Created content that simplified technical plumbing topics and built confidence with potential customers before they ever made contact.
Through strategic storytelling and platform-aware video execution, produced multiple pieces of organic content that reached millions — including a video that surpassed 3 million organic views, significantly expanding brand visibility and reinforcing Woods Plumbing’s authority within the local service market.
Key outcomes:
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3M+ organic views on short-form video content
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Increased engagement on educational posts
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Stronger brand recognition and trust in a competitive local industry
"Works our ideas out perfectly, communication is
great, and she spends time getting to know the
business. Highly recommend"
Later Tots Drop-in Childcare
Family-Focused Small Business | Concord, NC
Led the creation and launch of Later Tots’ social media presence from the ground up, developing brand voice, visual direction, and content strategy ahead of their grand opening. Built all social platforms from zero, creating consistent, parent-focused content designed to establish trust, spark community connection, and introduce the brand to the local market.
Supported the grand opening with strategic storytelling and short-form video content that drove brand awareness and generated early customer interest. Focused on relatable, low-pressure messaging that converted attention into real-world engagement and customer leads during a critical launch phase.
Key outcomes:
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Built a social media presence from zero to launch
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Drove brand awareness during the grand opening
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Generated early customer leads through organic content
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Established a consistent, recognizable brand tone for parents
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"Kodie is absolutely amazing! She goes above and beyond
every single time, and her creativity and attention to detail
always blow me away. She truly brings my vision to life and
adds her own magic to everything she creates. If you're
looking for someone reliable, talented, and genuinely
passionate about what they do, Kodie is it. I highly
recommend her to anyone needing a content creator. You
won't be disappointed!"